The federal government has announced a $239,000 grant to Berries Australia to give the industry the tools needed to expand into export markets.
Nationals Minister for Agriculture David Littleproud said many berry growers are eager to export after doing it tough during the pandemic.
“This project will provide them with the insights and resources to actively and strategically engage with importers and retailers,” Mr Littleproud said.
“Berries represent a terrific opportunity for growth. In Australian supermarkets, berries are the single biggest fresh produce line with a combined value of more than $1 billion.
“There is enormous potential to translate this Australian success into a global export powerhouse, especially since Australia holds a number of the most prized berry varieties.”
Berries Australia Executive Director Rachel Mackenzie said the project aims to build exporter confidence and grow exports in high-growth markets such as Singapore, India, Thailand and UAE.
“The funding will provide the opportunity for exporters to re-ignite conversations and build relationships with importers and retailers in the target markets,” Ms Mackenzie said
“Even if growers are not exporters themselves, they will also benefit as this grant will help grow the pie and boost returns for all growers.
“The project will help the broader agriculture sector in achieving the $100 billion farmgate value by 2030 target.”
