Nationals Senator for NSW Perin Davey has called on all ‘true blue’ Aussies to buy Australian Made to help families and small businesses during the COVID-19 downturn.
Australian small businesses have been hit very hard during the COVID-19 pandemic, Senator Davey said, but there was very strong support in the community to ‘buy local’.
“When you buy Australian Made you are buying from regional Australia, because inevitably the raw materials come from our regions,” Senator Davey said.
“Australian Made not only supports our producers, but also our value chains, our processors, our manufacturers and ultimately our jobs.
“Buying Australian also encourages investment. If people see that there is a market for quality Australian made products, it will encourage further production.”
According to Roy Morgan Research, almost all Australians (99 per cent) are aware of the Australian Made logo and 88 per cent trust the mark as an identifier of genuine Australian products. The vast majority (84 per cent) associate the logo with supporting local jobs and employment and over half of Australians associate the logo with products that are of high quality (58 per cent) and are produced using ethical labour (57 per cent). Sustainable, environmentally friendly and clean and green attributes were similarly top of mind, with nearly half of Australians (49 per cent) connecting them with the iconic green and gold kangaroo logo.
For more information on the campaign, visit www.australianmade.com.au.