Australia’s spectacular tourism offerings continue to capture the hearts of locals, with more Aussies than ever choosing to holiday in their own backyard.
The latest National Visitor Survey shows that for the year ending March 2019, Australians took 109 million overnight trips around the country and spent a record $75 billion, up 14 per cent on the previous year.
Importantly, more than half of all overnight spend, or nearly $38 billion, occurred in regional areas.
More than ever Australians chose to indulge their love of the great outdoors with nearly a quarter of all domestic travellers enjoying a hike or walk as part of their holiday.
Encouraging domestic and international travellers to venture into regional destinations puts our communities in a great position to continue capitalise on the growth of the tourism industry.
The National Visitor Survey follows the release of the International Visitor Survey last month, which showed that spending by international tourists had reached $44.3 billion.
The Surveys show that total overnight visitor spending has now reached a record $118.9 billion, surpassing the Federal Government’s ambitious target of reaching $115 billion in overnight visitor spend by the year 2020.
Work is well under way to develop the next iteration of Australia’s tourism strategy, which will ensure that Australia remains a sought-after destination and that we capitalise on the growing pool of tourists worldwide.