Peeling back Country of Origin labelling - NSW Nationals

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Peeling back Country of Origin labelling

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Now that the states and territories have signed off on the new Country of Origin (CoOL) labelling scheme we will start to see the new labels appear on products on our shelves after 1 July. But what does the system entail and how will it make purchasing local easier?

Cool-label.jpgWe all want to buy Australian and support locals, but no one wants to spend more time than necessary when shopping reading long winded labels that don't fully explain a food's origin. The new CoOL will apply to all foods except for the following categories: seasonings, confectionery, biscuits and snack food, bottled water, soft drinks and sports drinks, tea and coffee and alcoholic beverages.

The CoOL has been designed from the ‘get go’ to be easy to read, with three simple elements that decode a product's origin.

Cool-label-1.jpgThe first thing to look for is the kangaroo logo. When shopping, if you are short on time when you duck into the supermarket, just look for this logo and you can be assured that the food was grown in, produced in or made in Australia. If the food item does not have the symbol it is not predominantly Australian made.

Cool-label-2.jpgHowever if you want to know a bit more then look just below the kangaroo logo and you will see a percentage bar that will indicate what percentage of the ingredients in the food is Australian.

Cool-label-3.jpgAnd finally there will be a ‘Standard Phrase’ explaining the percentage bar. The Standard Phrase will have two parts to it.

1)    The first part of the Standard Phrase will let you know that the item was either grown in, produced in or made in Australia

2)    The second part of the Standard Phrase will tell you the percentage of the Australian ingredients in the food, by weight.

You can read the full fact sheet here.

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