Nationals win international award for "Not this time Tony"
The NSW National’s ‘Not this time Tony’ advertisement has won a coveted Reed Award for “Best International TV Advertisement”.
Memorably deployed in the campaign for Barnaby Joyce's seat of New England, the home-grown ad was up against a competitive field, with entrants from the likes of Mexico, Montenegro and the Dominican Republic to name a few.
It shows that as a campaign force The Nationals are up there amongst the best in the world.
State Director, Nathan Quigley, said it was good to see such an entertaining ad was recognised internationally.
“Australians are an irreverent bunch and it was a light-hearted take on Tony Windsor's record of supporting Labor into, and in, government."
“At the time this aired, he had six ads for every one of ours on TV, was backed by half a million dollars and was supported by left-wing groups like GetUp and trade unions."
Mr Quigley also said that it was humbling to be recognised.
“Putting together advertising during with the pressure of an election is never easy and full credit must go to our team who worked long hours putting together a suite of impressive ads with a large number of regional shoots” he said.
He also said the ad’s success in the election shows that people are turning away from overly negative political advertising in favour of more entertaining and natural ads.
“With so much noise from advertising these days you have to think differently to get people’s attention” he said.
Held annually, the Reed Awards are named after Campaigns and Elections magazine’s founder, Stanley Foster Reed. The winners were selected panel of judges for excellence in political campaigning, campaign management, political consulting and political design.
The awards were revealed on Saturday night US time and were held in conjunction with a Conference on grassroots engagement. The ad was produced in conjunction with the NSW Nationals and UFO Film, a NSW-based film production company.
Image Caption: Ross Cadell and Thomas Aubert after accepting the award.